History

Coerver® Coaching is a global football coaching programme inspired by the teachings of Wiel Coerver and created in 1984 by Alfred Galustian and Chelsea great, Charlie Cooke.
 
Highlights since 1984:
  • 8 TV series in 8 languages
  • Videos, DVD’s and books in 12 languages
  • 1.5 million kids and coaches have attended Coerver® Coaching camps/clinics
  • adidas® partner for 20 years
 
Coerver® Coaching is:
  • A football skills teaching method suited for all ages but especially for players aged 5-16 years old of all abilities and their parents, coaches and teachers
  • A Method that focuses on Individual skills development and small group play
  • Endorsed and recommended by the top federations, associations, legends/experts of the game, club teams and corporations including:
French Football Federation, Football Federation of Australia, Chinese Football Association, Japanese Football Association, Bayern Munich FC, Newcastle United FC, Arsenal FC, Global partner adidas®
 
The ultimate goal of the Coerver® Coaching Method is to:
  • Develop skilled, confident and creative players
  • Make the game fun to practice and play
  • Teach good sportsmanship and respect for all
  • Value winning but not more than character and performance
  • Provide a safe & educational experience that meets best practice criteria